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**EARTH WIND AND FIRE
During the 1970s, a new pop music brand was born, one that was imbued with African and African-American styles, particularly jazz and R & B, but which attracted a wider section of the audience that listened.
As founder and leader of the band Earth, Wind & Fire, Maurice White not only embraced but also helped achieve this evolution of pop, which closed the gap that has often separated the musical tastes of black and white America.
Without a doubt, it was a success, since EWF combined a high-caliber musical mastery, a broad eclecticism of musical genre and a multicultural spiritism of the 70s. "I wanted to do something that had not been done before," explains Maurice. "Although we were basically jazz musicians, we played soul music, funk, gospel, blues, jazz, rock and dance ... that somehow ended up becoming pop, the group slowly began to build a reputation for innovative recordings and live shows exciting, complete with feats of magic (floating pianos, spinning drums, disappearing artists) designed by Doug Henning and his then unknown assistant David Copperfield, his first gold album, Head To The Sky, reached pop number 27 in the summer of 1973, producing a smooth and corpulent version of "Evil" and the title single, EWF's first platinum album, Open Our Eyes, whose main song was a new version of the classic originally recorded by the Savoy group. Records, Gospel Clefs, includes "Mighty Mighty" (number four of R & B) and "Kalimba Story" (number six of R & B).