On The Sly are pleased to welcome Virgin Radio UK as the latest station to their new STUDIO SERIES JINGLES service.
Composed by their team of London songwriters and producers, Studio Series Jingles are tailored to the music each radio station plays and create a unique sonic brand image. Every cut starts with a song-writing session. The tone and freestyle singing of the station name are led by the genre and style of music, then fused with the station imaging to create a non-traditional killer jingle.
Each jingle comes as a Top Of Hour with a presenter donut, a ‘full’ jingle mix and a shotgun.
Virgin Radio President Ian Grace said:
“It has been fantastic working with the team at On The Sly who have provided us with a unique and stylized jingle package that really captures the spirit of the music we play.
In conjunction with Sydney based UXB Productions, headed up by Mitch Calladine, the collaboration and work undertaken so far by On The Sly has been incredibly productive and we are continuing to develop new material for the station in the UK along with other Virgin stations around the world.”
On The Sly Director, David Wakefield said:
“We’re very pleased to welcome Virgin Radio UK to our ever-growing list of legendary radio stations from around the world. It’s always a privilege to work on the Virgin brand and especially helping give the UK team its own distinctive pop/rock sound.”