It is more productive to set a deadline for completion of your product. Otherwise, you will find that working without one will put you in dire straits, if you just kind of meander along, writing according to mood. Setting a solid launch date will motivate you to write and make that deadline. Deadlines are great tools to get the job done. They motivate you to be on task and ignore all the social media distractions, emails, or any other form of deviation from the plan.

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