Thu, 23 Apr 2026 13:13:40 +0200 https://hearthis.at/bertan/ en-EN contact@hearthis.at contact@hearthis.at https://hearthis.at/bertan/ https://img.hearthis.at/0/1/0/_/uploads/9611394/image_user/w1400_h1400_q70_ptrue_v2_----cropped_1594137121010.jpg no no https://hearthis.at/bertan/recording-11/ Probably the most known type of paid search, [pay per click advertising](https://seoreq.com/ppc/) has developed substantially in the past years, which has made it remarkably more competitive in most of the businesses. The most popular PPC advertising area in the world is Google Ads (previously known as Google AdWords). Google Ads platform allows companies to display ads that appear on Google’s search engine and some other Google products.


1. Google Ads
Google Ads runs on a pay per click system, in which businesses bid on keywords and pay for clicks on their ads. When a search is queried, Google looks into the pool of advertisements and returns a few winners to show in the advertisement space on its search results stream. The advertisers whose ads are published are chosen by evaluating different factors, such as the nature of keywords, how much they bid on the keyword and the relevance of the keyword.

2. Facebook Business
Facebook advertising has various types and is continuously changing. While it has commonly been benefited as more of a brand recognition approach, it is getting more and more used as a direct selling channel and can be excessively powerful if it is applied by someone with expertise in the area.

PPC
With this extensive knowledge, we ensure you will pay the lowest cost per acquisition while maximizing revenue from PPC campaigns.
Contact Us Now
A risk-free business analysis
We are aware that there are many terms about paid search marketing, but We are dedicated to making it as simple as possible for you.​

Customer Acquisition Solutions
We utilize the strategic measurement and latest industry trends.


Filtered Right Visitor
There are many variations of filters in our PPC campaigns. The important thing is to get valuable users.


Integration Of Digital Marketing Channels
Channel marketing campaigns are easy to measure. Database PPC strategy is the best way to reach your customers, regardless of channel.


Help Exceeding Core Business Objectives
We will work like your department and create high performing, meaningful works.]]> Probably the most known type of paid search, [pay per click advertising](https://seoreq.com/ppc/) has developed substantially in the past years, which has made it remarkably more competitive in most of the businesses. The most popular PPC advertising area in the world is Google Ads (previously known as Google AdWords). Google Ads platform allows companies to display ads that appear on Google’s search engine and some other Google products.


1. Google Ads
Google Ads runs on a pay per click system, in which businesses bid on keywords and pay for clicks on their ads. When a search is queried, Google looks into the pool of advertisements and returns a few winners to show in the advertisement space on its search results stream. The advertisers whose ads are published are chosen by evaluating different factors, such as the nature of keywords, how much they bid on the keyword and the relevance of the keyword.

2. Facebook Business
Facebook advertising has various types and is continuously changing. While it has commonly been benefited as more of a brand recognition approach, it is getting more and more used as a direct selling channel and can be excessively powerful if it is applied by someone with expertise in the area.

PPC
With this extensive knowledge, we ensure you will pay the lowest cost per acquisition while maximizing revenue from PPC campaigns.
Contact Us Now
A risk-free business analysis
We are aware that there are many terms about paid search marketing, but We are dedicated to making it as simple as possible for you.​

Customer Acquisition Solutions
We utilize the strategic measurement and latest industry trends.


Filtered Right Visitor
There are many variations of filters in our PPC campaigns. The important thing is to get valuable users.


Integration Of Digital Marketing Channels
Channel marketing campaigns are easy to measure. Database PPC strategy is the best way to reach your customers, regardless of channel.


Help Exceeding Core Business Objectives
We will work like your department and create high performing, meaningful works.]]> 5304522 no no Fri, 13 Nov 2020 14:41:12 +0100 2020-11-13T14:41:12+01:00 2:38 https://hearthis.at/bertan/search-news-september-2020/ Intro (0:00)
Search Console Insights (0:59)
Other Search Console updates (2:04)
Google Images updates (2:55)
Programming and SEO (4:15)
Mobile-first indexing - end of March 2021 (5:38)
Sitemaps now part of Wordpress Core (5:52)
More great video and podcast content (6:14)
Great GIF material (7:23)

Google Search News is a news show for webmasters, publishers, and SEOs! Join us every few weeks for updates on what’s going on around Google Search.

https://seoreq.com/
https://seoreq.com/services/
https://bertanuzun.com/en/seo/]]> Intro (0:00)
Search Console Insights (0:59)
Other Search Console updates (2:04)
Google Images updates (2:55)
Programming and SEO (4:15)
Mobile-first indexing - end of March 2021 (5:38)
Sitemaps now part of Wordpress Core (5:52)
More great video and podcast content (6:14)
Great GIF material (7:23)

Google Search News is a news show for webmasters, publishers, and SEOs! Join us every few weeks for updates on what’s going on around Google Search.

https://seoreq.com/
https://seoreq.com/services/
https://bertanuzun.com/en/seo/]]> 5184250 no no Fri, 13 Nov 2020 14:40:53 +0100 2020-11-13T14:40:53+01:00 7:28 https://hearthis.at/bertan/web-design/ Web Design
A great website is necessary for every business. With our help, you can develop your website exactly to your requirements. As well as bringing your dream visuals to light, we will refine your code, develop your SEO, protect your proprietary rights, and make your website to mobile, tablet, and desktop friendly.​


24/7 support
No need to wait! Our staff are always available to answer your inquiries. We are dedicated, professional, and, most importantly, happy to help. Contact us now to find out more about our web and SEO services.



Website Analysis
When you create a website with us, we will ensure that it is functional, user friendly and looks great! However, we also offer so much more than that. We will track your analytics, evaluate your competitors, and make sure that all of your short and long term goals are right on track. By measuring how many people visit your website, who they are, and how long they stay, we can offer you detailed and experienced feedback on how you can improve your site even further, and attract the customers you need for a successful and rewarding business.

Easy to navigate, user-centered websites
All the websites we craft not only look amazing but are super user-friendly.
Using WordPress CMS, we will give your website an identity that reflects the key services and values of your business.

No matter what your website is, we will be able to produce the perfect design for you. Our experience of 1,000 projects and 350 websites across 5 countries has us prepared for any challenge. We are committed to working with you towards all of your business requirements and will work on your website until you are 100% satisfied with the result.

When we are finished with your project, we guarantee that you will have a stylish website that is fully SEO optimised for web and mobile users. Your customers won’t just visit a website, but they will gain an experience. They will understand your business, it’s identity, and the top quality services that you provide.]]> Web Design
A great website is necessary for every business. With our help, you can develop your website exactly to your requirements. As well as bringing your dream visuals to light, we will refine your code, develop your SEO, protect your proprietary rights, and make your website to mobile, tablet, and desktop friendly.​


24/7 support
No need to wait! Our staff are always available to answer your inquiries. We are dedicated, professional, and, most importantly, happy to help. Contact us now to find out more about our web and SEO services.



Website Analysis
When you create a website with us, we will ensure that it is functional, user friendly and looks great! However, we also offer so much more than that. We will track your analytics, evaluate your competitors, and make sure that all of your short and long term goals are right on track. By measuring how many people visit your website, who they are, and how long they stay, we can offer you detailed and experienced feedback on how you can improve your site even further, and attract the customers you need for a successful and rewarding business.

Easy to navigate, user-centered websites
All the websites we craft not only look amazing but are super user-friendly.
Using WordPress CMS, we will give your website an identity that reflects the key services and values of your business.

No matter what your website is, we will be able to produce the perfect design for you. Our experience of 1,000 projects and 350 websites across 5 countries has us prepared for any challenge. We are committed to working with you towards all of your business requirements and will work on your website until you are 100% satisfied with the result.

When we are finished with your project, we guarantee that you will have a stylish website that is fully SEO optimised for web and mobile users. Your customers won’t just visit a website, but they will gain an experience. They will understand your business, it’s identity, and the top quality services that you provide.]]> 5262189 no no Fri, 13 Nov 2020 14:40:51 +0100 2020-11-13T14:40:51+01:00 1:23 https://hearthis.at/bertan/seo-consultant-manchester/
Hello all, This is Bertan Uzun. I live in Manchester and interested in SEO since 2006. A self-confident and easy-going SEO consultant. Having highly technical knowledge of the industry. Currently looking for a suitable position with a reputable and exciting employer. I am the owner of SEOReq.

I help companies and individuals get more leads online. I utilise on-page SEO techniques to fix technical issues on the site. Literally, I am looking for full-time and part-time, contractor SEO jobs. Be sure that, I am not accepting a lot of customers.
What Services I Offering
Ecommerce SEO
SEO is the most effective way to get customers to e-commerce sites. With my SEO services, you will rank higher search results on shopping keyphrases. I have been in e-commerce for many years. Let's talk.

Onsite SEO
On-Page SEO is prerequisite for SEO. I can fix most of the technical SEO issues on the websites. We should fix the technical issues. I will diagnose meta-issues to the navigation system to reach a better crawlability and indexability.

SEO Training
Learn how to do white-hat and effectively SEO works for your business. I will share the strategies for entrepreneurs and business owners who would like to learn SEO. Advanced SEO course will transform you into a full professional SEO consultant.

Backlink Building
You need clickable, natural backlinks from quality sites which are do-follow with an anchor text. I've been doing this for many years. This is the key success of backlink. I can grow your backlinks!

Structured Data
If you’ve performed a search on a search engine and had a box showing on the screen with some questions and an answer at the bottom, or been shown a recipe, a train timetable or a menu, then you’ve seen structured data before. Using rich snippets, you can get people to click on your website before they scroll down to other results on the page.

Search Engine Marketing
365-degree search engine marketing for your website. It includes search engine optimisation and search engine marketing. A detailed campaign set up with Google Ads (PPC)

Page Speed Optimisation
One of Google's best goals is to Make the Web Faster for Everyone. I speeded up over 50 websites. Improving our load time by 0.1s can boost conversion rates by 8%. The next is yours? We will get better page speed scores from google Than your competitors.

National / International SEO
Whether your advertising aim is national or international, here you found an international SEO specialist. I have more than 7 countries experience in SEO field. Most of them were different languages in Europe countries.

SEO Compatible Web Design
Would you like to build a well-designed website? All my websites are compatible with Google. Google Webmaster guideline and Google website test tools are our main sources.

Let's generate more mobile and user-friendly to catch better positions on Google. I will analyse your site to know what’s our roadmap. We will check the issues on the crawling, mobile, page speed and structured data, fix and valid them. I will generate high-quality content with your help. Afterwards, we should grow the number of backlinks.]]>
Hello all, This is Bertan Uzun. I live in Manchester and interested in SEO since 2006. A self-confident and easy-going SEO consultant. Having highly technical knowledge of the industry. Currently looking for a suitable position with a reputable and exciting employer. I am the owner of SEOReq.

I help companies and individuals get more leads online. I utilise on-page SEO techniques to fix technical issues on the site. Literally, I am looking for full-time and part-time, contractor SEO jobs. Be sure that, I am not accepting a lot of customers.
What Services I Offering
Ecommerce SEO
SEO is the most effective way to get customers to e-commerce sites. With my SEO services, you will rank higher search results on shopping keyphrases. I have been in e-commerce for many years. Let's talk.

Onsite SEO
On-Page SEO is prerequisite for SEO. I can fix most of the technical SEO issues on the websites. We should fix the technical issues. I will diagnose meta-issues to the navigation system to reach a better crawlability and indexability.

SEO Training
Learn how to do white-hat and effectively SEO works for your business. I will share the strategies for entrepreneurs and business owners who would like to learn SEO. Advanced SEO course will transform you into a full professional SEO consultant.

Backlink Building
You need clickable, natural backlinks from quality sites which are do-follow with an anchor text. I've been doing this for many years. This is the key success of backlink. I can grow your backlinks!

Structured Data
If you’ve performed a search on a search engine and had a box showing on the screen with some questions and an answer at the bottom, or been shown a recipe, a train timetable or a menu, then you’ve seen structured data before. Using rich snippets, you can get people to click on your website before they scroll down to other results on the page.

Search Engine Marketing
365-degree search engine marketing for your website. It includes search engine optimisation and search engine marketing. A detailed campaign set up with Google Ads (PPC)

Page Speed Optimisation
One of Google's best goals is to Make the Web Faster for Everyone. I speeded up over 50 websites. Improving our load time by 0.1s can boost conversion rates by 8%. The next is yours? We will get better page speed scores from google Than your competitors.

National / International SEO
Whether your advertising aim is national or international, here you found an international SEO specialist. I have more than 7 countries experience in SEO field. Most of them were different languages in Europe countries.

SEO Compatible Web Design
Would you like to build a well-designed website? All my websites are compatible with Google. Google Webmaster guideline and Google website test tools are our main sources.

Let's generate more mobile and user-friendly to catch better positions on Google. I will analyse your site to know what’s our roadmap. We will check the issues on the crawling, mobile, page speed and structured data, fix and valid them. I will generate high-quality content with your help. Afterwards, we should grow the number of backlinks.]]> 5261981 no no Fri, 30 Oct 2020 21:30:33 +0100 2020-10-30T21:30:33+01:00 1:37 https://hearthis.at/bertan/trap2/ 4928431 no no Tue, 07 Jul 2020 17:49:43 +0200 2020-07-07T17:49:43+02:00 3:02 https://hearthis.at/bertan/longing/ 4928430 no no Tue, 07 Jul 2020 17:49:01 +0200 2020-07-07T17:49:01+02:00 2:03 https://hearthis.at/bertan/tripap/ 4928427 no no Tue, 07 Jul 2020 17:46:47 +0200 2020-07-07T17:46:47+02:00 2:26 https://hearthis.at/bertan/blues/
https://bertanuzun.com/en/]]>
https://bertanuzun.com/en/]]> 4928425 no no Tue, 07 Jul 2020 17:45:10 +0200 2020-07-07T17:45:10+02:00 3:04 https://hearthis.at/bertan/how-to-hire-an-seo-agency/ 00:00:00,030 --> 00:00:05,730
hi I'm Maile Ohye and I work with Google

2
00:00:03,230 --> 00:00:05,730

3
00:00:03,240 --> 00:00:09,179
search I like to share advice to help

4
00:00:05,720 --> 00:00:09,179

5
00:00:05,730 --> 00:00:11,940
you hire a useful SEO and prevent hiring

6
00:00:09,169 --> 00:00:11,940

7
00:00:09,179 --> 00:00:13,950
a bad SEO one who you might pay a lot of

8
00:00:11,930 --> 00:00:13,950

9
00:00:11,940 --> 00:00:16,470
money without positive results or even

10
00:00:13,940 --> 00:00:16,470

11
00:00:13,950 --> 00:00:18,510
worse one who implements shady practices

12
00:00:16,460 --> 00:00:18,510

13
00:00:16,470 --> 00:00:21,750
on your website that result in a

14
00:00:18,500 --> 00:00:21,750

15
00:00:18,510 --> 00:00:24,990
reduction in search rankings SEO stands

16
00:00:21,740 --> 00:00:24,990

17
00:00:21,750 --> 00:00:28,560
for search engine optimization - some

18
00:00:24,980 --> 00:00:28,560

19
00:00:24,990 --> 00:00:30,119
SEO seems like black magic having worked

20
00:00:28,550 --> 00:00:30,119

21
00:00:28,560 --> 00:00:33,239
with Google search for over a decade

22
00:00:30,109 --> 00:00:33,239

23
00:00:30,119 --> 00:00:36,059
what I've learned is that first it's not

24
00:00:33,229 --> 00:00:36,059

25
00:00:33,239 --> 00:00:37,680
black magic and second if you want

26
00:00:36,049 --> 00:00:37,680

27
00:00:36,059 --> 00:00:39,960
long-term success

28
00:00:37,670 --> 00:00:39,960

29
00:00:37,680 --> 00:00:42,239
there aren't any quick magical tricks

30
00:00:39,950 --> 00:00:42,239

31
00:00:39,960 --> 00:00:45,059
that an SEO will provide so that your

32
00:00:42,229 --> 00:00:45,059

33
00:00:42,239 --> 00:00:48,030
site ranks number one it's important to

34
00:00:45,049 --> 00:00:48,030

35
00:00:45,059 --> 00:00:50,100
note that an SEO potential is only as

36
00:00:48,020 --> 00:00:50,100

37
00:00:48,030 --> 00:00:53,489
high as the quality of your business or

38
00:00:50,090 --> 00:00:53,489

39
00:00:50,100 --> 00:00:56,160
website so successful SEO helps your

40
00:00:53,479 --> 00:00:56,160

41
00:00:53,489 --> 00:00:58,530
website put your best foot forward so

42
00:00:56,150 --> 00:00:58,530

43
00:00:56,160 --> 00:01:00,480
that it ranks appropriately in the spot

44
00:00:58,520 --> 00:01:00,480

45
00:00:58,530 --> 00:01:02,250
where an unbiased potential customer

46
00:01:00,470 --> 00:01:02,250

47
00:01:00,480 --> 00:01:05,100
would expect your site to be seen

48
00:01:02,240 --> 00:01:05,100

49
00:01:02,250 --> 00:01:08,070
a successful SEO also looks to improve

50
00:01:05,090 --> 00:01:08,070

51
00:01:05,100 --> 00:01:09,840
the entire searcher experience from

52
00:01:08,060 --> 00:01:09,840

53
00:01:08,070 --> 00:01:11,820
search results to clicking on your

54
00:01:09,830 --> 00:01:11,820

55
00:01:09,840 --> 00:01:15,360
website and potentially converting a

56
00:01:11,810 --> 00:01:15,360

57
00:01:11,820 --> 00:01:18,180
good SEO will recommend best practices

58
00:01:15,350 --> 00:01:18,180

59
00:01:15,360 --> 00:01:20,490
for a search friendly site from basic

60
00:01:18,170 --> 00:01:20,490

61
00:01:18,180 --> 00:01:23,130
things like descriptive page titles for

62
00:01:20,480 --> 00:01:23,130

63
00:01:20,490 --> 00:01:25,500
a blog or small business to more complex

64
00:01:23,120 --> 00:01:25,500

65
00:01:23,130 --> 00:01:28,979
things like language markup for a

66
00:01:25,490 --> 00:01:28,979

67
00:01:25,500 --> 00:01:30,450
multilingual global site SEO is ensure

68
00:01:28,969 --> 00:01:30,450

69
00:01:28,979 --> 00:01:33,060
that you're serving your online

70
00:01:30,440 --> 00:01:33,060

71
00:01:30,450 --> 00:01:34,619
customers a good experience especially

72
00:01:33,050 --> 00:01:34,619

73
00:01:33,060 --> 00:01:36,540
those coming from a search engine and

74
00:01:34,609 --> 00:01:36,540

75
00:01:34,619 --> 00:01:38,250
that your site is helpful whether

76
00:01:36,530 --> 00:01:38,250

77
00:01:36,540 --> 00:01:41,579
they're using a desktop computer or

78
00:01:38,240 --> 00:01:41,579

79
00:01:38,250 --> 00:01:44,340
mobile phone in most cases the SEO will

80
00:01:41,569 --> 00:01:44,340

81
00:01:41,579 --> 00:01:45,840
need four months to a year to help your

82
00:01:44,330 --> 00:01:45,840

83
00:01:44,340 --> 00:01:49,110
business first implement improvements

84
00:01:45,830 --> 00:01:49,110

85
00:01:45,840 --> 00:01:51,600
and then see potential benefit my

86
00:01:49,100 --> 00:01:51,600

87
00:01:49,110 --> 00:01:54,360
strongest advice when working with an

88
00:01:51,590 --> 00:01:54,360

89
00:01:51,600 --> 00:01:56,880
SEO is to request if they corroborate

90
00:01:54,350 --> 00:01:56,880

91
00:01:54,360 --> 00:01:59,460
their recommendation with a documented

92
00:01:56,870 --> 00:01:59,460

93
00:01:56,880 --> 00:02:01,950
statement from Google either in a Help

94
00:01:59,450 --> 00:02:01,950

95
00:01:59,460 --> 00:02:04,229
Center article video or Google a

96
00:02:01,940 --> 00:02:04,229

97
00:02:01,950 --> 00:02:07,590
response in a forum that supports both

98
00:02:04,219 --> 00:02:07,590

99
00:02:04,229 --> 00:02:09,300
one the SEO description of the issue

100
00:02:07,580 --> 00:02:09,300

101
00:02:07,590 --> 00:02:12,209
that needs to be improved to help with

102
00:02:09,290 --> 00:02:12,209

103
00:02:09,300 --> 00:02:13,710
ranking and to the approach they

104
00:02:12,199 --> 00:02:13,710

105
00:02:12,209 --> 00:02:16,380
prescribed to accomplishing this

106
00:02:13,700 --> 00:02:16,380

107
00:02:13,710 --> 00:02:18,600
tasks requesting these two bits of

108
00:02:16,370 --> 00:02:18,600

109
00:02:16,380 --> 00:02:20,970
information will help prevent hiring a

110
00:02:18,590 --> 00:02:20,970

111
00:02:18,600 --> 00:02:23,700
poor SEO who might otherwise convince

112
00:02:20,960 --> 00:02:23,700

113
00:02:20,970 --> 00:02:26,190
you to do useless things like add more

114
00:02:23,690 --> 00:02:26,190

115
00:02:23,700 --> 00:02:29,160
words to the keyword meta tag or by

116
00:02:26,180 --> 00:02:29,160

117
00:02:26,190 --> 00:02:31,440
links because if you search for google

118
00:02:29,150 --> 00:02:31,440

119
00:02:29,160 --> 00:02:33,630
advice on this topic you'd see blog

120
00:02:31,430 --> 00:02:33,630

121
00:02:31,440 --> 00:02:36,180
posts and videos from us that clearly

122
00:02:33,620 --> 00:02:36,180

123
00:02:33,630 --> 00:02:39,000
explain that adding keywords to the meta

124
00:02:36,170 --> 00:02:39,000

125
00:02:36,180 --> 00:02:41,060
tag wouldn't help furthermore while

126
00:02:38,990 --> 00:02:41,060

127
00:02:39,000 --> 00:02:43,530
google uses links for page rank our

128
00:02:41,050 --> 00:02:43,530

129
00:02:41,060 --> 00:02:46,080
documentation highlights that we

130
00:02:43,520 --> 00:02:46,080

131
00:02:43,530 --> 00:02:47,340
strongly advise against the approach of

132
00:02:46,070 --> 00:02:47,340

133
00:02:46,080 --> 00:02:50,040
buying links for the purpose of

134
00:02:47,330 --> 00:02:50,040

135
00:02:47,340 --> 00:02:52,920
increasing page rank one basic rule is

136
00:02:50,030 --> 00:02:52,920

137
00:02:50,040 --> 00:02:55,320
that in a majority of cases doing what's

138
00:02:52,910 --> 00:02:55,320

139
00:02:52,920 --> 00:02:57,690
good for SEO is also doing what's good

140
00:02:55,310 --> 00:02:57,690

141
00:02:55,320 --> 00:03:00,030
for your online customers things like

142
00:02:57,680 --> 00:03:00,030

143
00:02:57,690 --> 00:03:03,050
having a mobile-friendly website good

144
00:03:00,020 --> 00:03:03,050

145
00:03:00,030 --> 00:03:05,040
navigation and building a great brand

146
00:03:03,040 --> 00:03:05,040

147
00:03:03,050 --> 00:03:06,750
additionally if you're a more

148
00:03:05,030 --> 00:03:06,750

149
00:03:05,040 --> 00:03:09,450
established brand with complicated

150
00:03:06,740 --> 00:03:09,450

151
00:03:06,750 --> 00:03:11,940
legacy systems then good search friendly

152
00:03:09,440 --> 00:03:11,940

153
00:03:09,450 --> 00:03:13,710
best practices likely involved paying

154
00:03:11,930 --> 00:03:13,710

155
00:03:11,940 --> 00:03:16,650
off some of your site's technical debt

156
00:03:13,700 --> 00:03:16,650

157
00:03:13,710 --> 00:03:18,870
such as updating your infrastructure so

158
00:03:16,640 --> 00:03:18,870

159
00:03:16,650 --> 00:03:20,610
that your website is agile and able to

160
00:03:18,860 --> 00:03:20,610

161
00:03:18,870 --> 00:03:23,190
implement features faster in the long

162
00:03:20,600 --> 00:03:23,190

163
00:03:20,610 --> 00:03:25,350
term if you own a small local business

164
00:03:23,180 --> 00:03:25,350

165
00:03:23,190 --> 00:03:27,990
you can probably do the initial work

166
00:03:25,340 --> 00:03:27,990

167
00:03:25,350 --> 00:03:29,970
yourself check out our 30-minute video

168
00:03:27,980 --> 00:03:29,970

169
00:03:27,990 --> 00:03:32,880
series on how to build an online

170
00:03:29,960 --> 00:03:32,880

171
00:03:29,970 --> 00:03:34,650
presence for your local business now if

172
00:03:32,870 --> 00:03:34,650

173
00:03:32,880 --> 00:03:38,820
you still believe you want to hire an

174
00:03:34,640 --> 00:03:38,820

175
00:03:34,650 --> 00:03:41,100
SEO here's a general process one conduct

176
00:03:38,810 --> 00:03:41,100

177
00:03:38,820 --> 00:03:43,800
a two way interview with your potential

178
00:03:41,090 --> 00:03:43,800

179
00:03:41,100 --> 00:03:46,400
SEO check that they seem generally

180
00:03:43,790 --> 00:03:46,400

181
00:03:43,800 --> 00:03:50,580
interested in you and your business to

182
00:03:46,390 --> 00:03:50,580

183
00:03:46,400 --> 00:03:52,590
check their references three act four

184
00:03:50,570 --> 00:03:52,590

185
00:03:50,580 --> 00:03:57,030
and you'll probably have to pay for a

186
00:03:52,580 --> 00:03:57,030

187
00:03:52,590 --> 00:03:59,340
technical and search audit 4 decide if

188
00:03:57,020 --> 00:03:59,340

189
00:03:57,030 --> 00:04:02,460
you want to hire let's break this down

190
00:03:59,330 --> 00:04:02,460

191
00:03:59,340 --> 00:04:05,700
and start with step 1 conduct a two-way

192
00:04:02,450 --> 00:04:05,700

193
00:04:02,460 --> 00:04:08,790
interview in the interview here are some

194
00:04:05,690 --> 00:04:08,790

195
00:04:05,700 --> 00:04:11,400
things to look for a good SEO doesn't

196
00:04:08,780 --> 00:04:11,400

197
00:04:08,790 --> 00:04:13,590
focus only on search engine ranking but

198
00:04:11,390 --> 00:04:13,590

199
00:04:11,400 --> 00:04:16,109
how they can help your business so they

200
00:04:13,580 --> 00:04:16,109

201
00:04:13,590 --> 00:04:18,420
should ask questions like what makes

202
00:04:16,099 --> 00:04:18,420

203
00:04:16,109 --> 00:04:20,400
your business content and/or service

204
00:04:18,410 --> 00:04:20,400

205
00:04:18,420 --> 00:04:22,560
unique and therefore valuable to

206
00:04:20,390 --> 00:04:22,560

207
00:04:20,400 --> 00:04:23,850
customers they want to know this

208
00:04:22,550 --> 00:04:23,850

209
00:04:22,560 --> 00:04:25,530
information to make sure it's

210
00:04:23,840 --> 00:04:25,530

211
00:04:23,850 --> 00:04:27,690
highlighted on your website for your

212
00:04:25,520 --> 00:04:27,690

213
00:04:25,530 --> 00:04:30,870
current and potential new audience

214
00:04:27,680 --> 00:04:30,870

215
00:04:27,690 --> 00:04:32,880
- what does your common customer look

216
00:04:30,860 --> 00:04:32,880

217
00:04:30,870 --> 00:04:36,000
like and how do they currently find your

218
00:04:32,870 --> 00:04:36,000

219
00:04:32,880 --> 00:04:40,260
website 3 how does your business make

220
00:04:35,990 --> 00:04:40,260

221
00:04:36,000 --> 00:04:42,600
money and how can search help for what

222
00:04:40,250 --> 00:04:42,600

223
00:04:40,260 --> 00:04:46,770
other channels are you using offline

224
00:04:42,590 --> 00:04:46,770

225
00:04:42,600 --> 00:04:49,290
advertising social networks 5 who are

226
00:04:46,760 --> 00:04:49,290

227
00:04:46,770 --> 00:04:52,350
your competitors what do they do well

228
00:04:49,280 --> 00:04:52,350

229
00:04:49,290 --> 00:04:54,600
online and potentially offline if the

230
00:04:52,340 --> 00:04:54,600

231
00:04:52,350 --> 00:04:56,460
SEO doesn't seem interested in learning

232
00:04:54,590 --> 00:04:56,460

233
00:04:54,600 --> 00:04:59,700
about your business from a holistic

234
00:04:56,450 --> 00:04:59,700

235
00:04:56,460 --> 00:05:01,770
standpoint look elsewhere it's difficult

236
00:04:59,690 --> 00:05:01,770

237
00:04:59,700 --> 00:05:04,290
to do good SEO without knowing about a

238
00:05:01,760 --> 00:05:04,290

239
00:05:01,770 --> 00:05:07,230
business's goals their customers and

240
00:05:04,280 --> 00:05:07,230

241
00:05:04,290 --> 00:05:09,660
other existing marketing efforts SEO

242
00:05:07,220 --> 00:05:09,660

243
00:05:07,230 --> 00:05:12,750
should complement your existing work the

244
00:05:09,650 --> 00:05:12,750

245
00:05:09,660 --> 00:05:15,630
second step in hiring an SEO is to check

246
00:05:12,740 --> 00:05:15,630

247
00:05:12,750 --> 00:05:18,360
references if your potential SEO

248
00:05:15,620 --> 00:05:18,360

249
00:05:15,630 --> 00:05:20,610
provides prior clients be sure to check

250
00:05:18,350 --> 00:05:20,610

251
00:05:18,360 --> 00:05:22,770
their references you want to hear from

252
00:05:20,600 --> 00:05:22,770

253
00:05:20,610 --> 00:05:25,140
past clients that the SEO was able to

254
00:05:22,760 --> 00:05:25,140

255
00:05:22,770 --> 00:05:26,820
provide useful guidance and worked

256
00:05:25,130 --> 00:05:26,820

257
00:05:25,140 --> 00:05:29,670
effectively with their developers

258
00:05:26,810 --> 00:05:29,670

259
00:05:26,820 --> 00:05:32,610
designers UX researchers and our

260
00:05:29,660 --> 00:05:32,610

261
00:05:29,670 --> 00:05:34,820
marketers a good SEO should feel like

262
00:05:32,600 --> 00:05:34,820

263
00:05:32,610 --> 00:05:37,440
someone you can work with learn from

264
00:05:34,810 --> 00:05:37,440

265
00:05:34,820 --> 00:05:39,600
experiment with and who generally cares

266
00:05:37,430 --> 00:05:39,600

267
00:05:37,440 --> 00:05:41,460
about you and your business not just

268
00:05:39,590 --> 00:05:41,460

269
00:05:39,600 --> 00:05:44,130
getting your site the highest rank as

270
00:05:41,450 --> 00:05:44,130

271
00:05:41,460 --> 00:05:46,950
ultimately those techniques rarely last

272
00:05:44,120 --> 00:05:46,950

273
00:05:44,130 --> 00:05:49,080
long if they work at all they'll want to

274
00:05:46,940 --> 00:05:49,080

275
00:05:46,950 --> 00:05:51,780
educate you and your staff on how search

276
00:05:49,070 --> 00:05:51,780

277
00:05:49,080 --> 00:05:54,870
engines work so that SEO becomes part of

278
00:05:51,770 --> 00:05:54,870

279
00:05:51,780 --> 00:05:57,660
your general business operations step 3

280
00:05:54,860 --> 00:05:57,660

281
00:05:54,870 --> 00:06:00,750
is to request a technical and search

282
00:05:57,650 --> 00:06:00,750

283
00:05:57,660 --> 00:06:03,810
audit if you trust your SEO candidate

284
00:06:00,740 --> 00:06:03,810

285
00:06:00,750 --> 00:06:06,060
give them restricted view not full or

286
00:06:03,800 --> 00:06:06,060

287
00:06:03,810 --> 00:06:08,130
right access to your Google search

288
00:06:06,050 --> 00:06:08,130

289
00:06:06,060 --> 00:06:10,770
console data and even your analytics

290
00:06:08,120 --> 00:06:10,770

291
00:06:08,130 --> 00:06:12,960
data before they actually modify

292
00:06:10,760 --> 00:06:12,960

293
00:06:10,770 --> 00:06:15,630
anything on your website have them

294
00:06:12,950 --> 00:06:15,630

295
00:06:12,960 --> 00:06:17,850
conduct a technical and search audit to

296
00:06:15,620 --> 00:06:17,850

297
00:06:15,630 --> 00:06:19,620
give you a prioritized list of what they

298
00:06:17,840 --> 00:06:19,620

299
00:06:17,850 --> 00:06:21,870
think should be improved for SEO if

300
00:06:19,610 --> 00:06:21,870

301
00:06:19,620 --> 00:06:23,970
you're a larger business you can hire

302
00:06:21,860 --> 00:06:23,970

303
00:06:21,870 --> 00:06:26,370
multiple SEO to run audits and

304
00:06:23,960 --> 00:06:26,370

305
00:06:23,970 --> 00:06:28,770
prioritize improvements see what each

306
00:06:26,360 --> 00:06:28,770

307
00:06:26,370 --> 00:06:31,020
has to say and then determine who you

308
00:06:28,760 --> 00:06:31,020

309
00:06:28,770 --> 00:06:33,600
could work with the best in the audit

310
00:06:31,010 --> 00:06:33,600

311
00:06:31,020 --> 00:06:37,440
the SEO should prioritize improvements

312
00:06:33,590 --> 00:06:37,440

313
00:06:33,600 --> 00:06:41,190
with a structure like one the issue to

314
00:06:37,430 --> 00:06:41,190

315
00:06:37,440 --> 00:06:44,190
the suggested improvement 3 an estimate

316
00:06:41,180 --> 00:06:44,190

317
00:06:41,190 --> 00:06:46,830
on the overall investment in other words

318
00:06:44,180 --> 00:06:46,830

319
00:06:44,190 --> 00:06:49,140
the time energy or money it would take

320
00:06:46,820 --> 00:06:49,140

321
00:06:46,830 --> 00:06:51,480
for your developers to implement the

322
00:06:49,130 --> 00:06:51,480

323
00:06:49,140 --> 00:06:53,190
improvement and for Google search as

324
00:06:51,470 --> 00:06:53,190

325
00:06:51,480 --> 00:06:56,280
well as searchers and customers to

326
00:06:53,180 --> 00:06:56,280

327
00:06:53,190 --> 00:06:57,780
recognize the improvement the SEO will

328
00:06:56,270 --> 00:06:57,780

329
00:06:56,280 --> 00:06:59,220
need to talk with your developers to

330
00:06:57,770 --> 00:06:59,220

331
00:06:57,780 --> 00:07:03,210
better understand what technical

332
00:06:59,210 --> 00:07:03,210

333
00:06:59,220 --> 00:07:06,240
constraints may exist for the estimated

334
00:07:03,200 --> 00:07:06,240

335
00:07:03,210 --> 00:07:08,040
positive business impact the impact

336
00:07:06,230 --> 00:07:08,040

337
00:07:06,240 --> 00:07:09,960
might be a ranking improvement that will

338
00:07:08,030 --> 00:07:09,960

339
00:07:08,040 --> 00:07:12,660
lead to more visitors and conversions or

340
00:07:09,950 --> 00:07:12,660

341
00:07:09,960 --> 00:07:14,850
perhaps the positive impact comes from a

342
00:07:12,650 --> 00:07:14,850

343
00:07:12,660 --> 00:07:16,650
back-end change that cleans up your site

344
00:07:14,840 --> 00:07:16,650

345
00:07:14,850 --> 00:07:20,130
and helps your brand be more agile in

346
00:07:16,640 --> 00:07:20,130

347
00:07:16,650 --> 00:07:22,110
the future five a plan of how to iterate

348
00:07:20,120 --> 00:07:22,110

349
00:07:20,130 --> 00:07:24,450
and improve on the implementation or

350
00:07:22,100 --> 00:07:24,450

351
00:07:22,110 --> 00:07:27,320
perhaps how to experiment and fail fast

352
00:07:24,440 --> 00:07:27,320

353
00:07:24,450 --> 00:07:29,880
should the results not meet expectations

354
00:07:27,310 --> 00:07:29,880

355
00:07:27,320 --> 00:07:32,190
that covers the structure of the

356
00:07:29,870 --> 00:07:32,190

357
00:07:29,880 --> 00:07:33,600
technical and search audit now let's

358
00:07:32,180 --> 00:07:33,600

359
00:07:32,190 --> 00:07:36,840
talk about each of these audits

360
00:07:33,590 --> 00:07:36,840

361
00:07:33,600 --> 00:07:39,030
individually in the technical audit your

362
00:07:36,830 --> 00:07:39,030

363
00:07:36,840 --> 00:07:41,220
SEO should be able to review your site

364
00:07:39,020 --> 00:07:41,220

365
00:07:39,030 --> 00:07:44,520
for issues related to internal linking

366
00:07:41,210 --> 00:07:44,520

367
00:07:41,220 --> 00:07:47,040
crawl ability URL parameters server

368
00:07:44,510 --> 00:07:47,040

369
00:07:44,520 --> 00:07:49,290
connectivity and response codes to name

370
00:07:47,030 --> 00:07:49,290

371
00:07:47,040 --> 00:07:51,570
some if they mention that your site has

372
00:07:49,280 --> 00:07:51,570

373
00:07:49,290 --> 00:07:54,000
duplicate content problems that need to

374
00:07:51,560 --> 00:07:54,000

375
00:07:51,570 --> 00:07:56,310
be corrected make sure they show you the

376
00:07:53,990 --> 00:07:56,310

377
00:07:54,000 --> 00:07:58,740
specific URLs that are competing for the

378
00:07:56,300 --> 00:07:58,740

379
00:07:56,310 --> 00:08:00,540
same query or that they explained it

380
00:07:58,730 --> 00:08:00,540

381
00:07:58,740 --> 00:08:02,940
should be cleaned up for long term site

382
00:08:00,530 --> 00:08:02,940

383
00:08:00,540 --> 00:08:05,550
health not initial growth I mention this

384
00:08:02,930 --> 00:08:05,550

385
00:08:02,940 --> 00:08:07,470
because lots of duplicate content exists

386
00:08:05,540 --> 00:08:07,470

387
00:08:05,550 --> 00:08:09,810
on web sites and often it's not a

388
00:08:07,460 --> 00:08:09,810

389
00:08:07,470 --> 00:08:12,390
pressing problem in this search audit

390
00:08:09,800 --> 00:08:12,390

391
00:08:09,810 --> 00:08:14,669
your potential SEO will likely break

392
00:08:12,380 --> 00:08:14,669

393
00:08:12,390 --> 00:08:18,840
down your search queries into categories

394
00:08:14,659 --> 00:08:18,840

395
00:08:14,669 --> 00:08:20,580
like branded and unbranded terms branded

396
00:08:18,830 --> 00:08:20,580

397
00:08:18,840 --> 00:08:23,160
terms are those with your business or

398
00:08:20,570 --> 00:08:23,160

399
00:08:20,580 --> 00:08:25,350
website's name like a search for Gmail

400
00:08:23,150 --> 00:08:25,350

401
00:08:23,160 --> 00:08:28,080
is a branded term while the search for

402
00:08:25,340 --> 00:08:28,080

403
00:08:25,350 --> 00:08:31,050
email is an unbranded or general keyword

404
00:08:28,070 --> 00:08:31,050

405
00:08:28,080 --> 00:08:34,289
an SEO should make sure that for branded

406
00:08:31,040 --> 00:08:34,289

407
00:08:31,050 --> 00:08:36,300
queries such as Gmail your website is

408
00:08:34,279 --> 00:08:36,300

409
00:08:34,289 --> 00:08:38,460
providing a great experience that allows

410
00:08:36,290 --> 00:08:38,460

411
00:08:36,300 --> 00:08:41,159
customers who know your brand or website

412
00:08:38,450 --> 00:08:41,159

413
00:08:38,460 --> 00:08:43,500
to easily find exactly what they need

414
00:08:41,149 --> 00:08:43,500

415
00:08:41,159 --> 00:08:45,030
and potentially convert they might

416
00:08:43,490 --> 00:08:45,030

417
00:08:43,500 --> 00:08:47,430
recommend improvements that help the

418
00:08:45,020 --> 00:08:47,430

419
00:08:45,030 --> 00:08:49,620
entire searcher experience from what the

420
00:08:47,420 --> 00:08:49,620

421
00:08:47,430 --> 00:08:51,150
searcher sees in search results to when

422
00:08:49,610 --> 00:08:51,150

423
00:08:49,620 --> 00:08:54,480
they click on a result and use your

424
00:08:51,140 --> 00:08:54,480

425
00:08:51,150 --> 00:08:54,840
website for unbranded queries an SEO can

426
00:08:54,470 --> 00:08:54,840

427
00:08:54,480 --> 00:08:56,640
help you

428
00:08:54,830 --> 00:08:56,640

429
00:08:54,840 --> 00:08:59,130
better make sense of the online

430
00:08:56,630 --> 00:08:59,130

431
00:08:56,640 --> 00:09:00,960
competitive landscape they can tell you

432
00:08:59,120 --> 00:09:00,960

433
00:08:59,130 --> 00:09:02,490
things like here are the types of

434
00:09:00,950 --> 00:09:02,490

435
00:09:00,960 --> 00:09:04,680
queries it would make sense for your

436
00:09:02,480 --> 00:09:04,680

437
00:09:02,490 --> 00:09:06,690
business to rank but here's what your

438
00:09:04,670 --> 00:09:06,690

439
00:09:04,680 --> 00:09:09,450
competition is done and why I think they

440
00:09:06,680 --> 00:09:09,450

441
00:09:06,690 --> 00:09:11,490
rank where they do for instance perhaps

442
00:09:09,440 --> 00:09:11,490

443
00:09:09,450 --> 00:09:14,310
your competition has great reviews

444
00:09:11,480 --> 00:09:14,310

445
00:09:11,490 --> 00:09:17,520
really shareable content or they run a

446
00:09:14,300 --> 00:09:17,520

447
00:09:14,310 --> 00:09:19,230
highly reputable site an SEO will

448
00:09:17,510 --> 00:09:19,230

449
00:09:17,520 --> 00:09:21,030
provide recommendations for how to

450
00:09:19,220 --> 00:09:21,030

451
00:09:19,230 --> 00:09:23,850
improve rankings for these queries and

452
00:09:21,020 --> 00:09:23,850

453
00:09:21,030 --> 00:09:27,150
the entire searcher experience they'll

454
00:09:23,840 --> 00:09:27,150

455
00:09:23,850 --> 00:09:30,150
introduce ideas like update obsolete

456
00:09:27,140 --> 00:09:30,150

457
00:09:27,150 --> 00:09:31,920
content they might say your site is

458
00:09:30,140 --> 00:09:31,920

459
00:09:30,150 --> 00:09:34,620
suffering because some of your well

460
00:09:31,910 --> 00:09:34,620

461
00:09:31,920 --> 00:09:37,650
ranking content is obsolete has poor

462
00:09:34,610 --> 00:09:37,650

463
00:09:34,620 --> 00:09:39,750
navigation a useless page title or isn't

464
00:09:37,640 --> 00:09:39,750

465
00:09:37,650 --> 00:09:41,940
mobile-friendly let's improve these

466
00:09:39,740 --> 00:09:41,940

467
00:09:39,750 --> 00:09:44,100
pages and see if more website visitors

468
00:09:41,930 --> 00:09:44,100

469
00:09:41,940 --> 00:09:46,170
convert and purchase or if they can

470
00:09:44,090 --> 00:09:46,170

471
00:09:44,100 --> 00:09:49,410
micro convert meaning that perhaps they

472
00:09:46,160 --> 00:09:49,410

473
00:09:46,170 --> 00:09:52,860
subscribe or share content improve

474
00:09:49,400 --> 00:09:52,860

475
00:09:49,410 --> 00:09:54,900
internal linking your SEO might say your

476
00:09:52,850 --> 00:09:54,900

477
00:09:52,860 --> 00:09:57,420
site is suffering because some of your

478
00:09:54,890 --> 00:09:57,420

479
00:09:54,900 --> 00:09:59,490
best articles are too far from the

480
00:09:57,410 --> 00:09:59,490

481
00:09:57,420 --> 00:10:02,100
homepage and users would have a hard

482
00:09:59,480 --> 00:10:02,100

483
00:09:59,490 --> 00:10:04,170
time finding it we can better internally

484
00:10:02,090 --> 00:10:04,170

485
00:10:02,100 --> 00:10:08,580
link to your content to feature it more

486
00:10:04,160 --> 00:10:08,580

487
00:10:04,170 --> 00:10:11,100
prominently generate buzz the SEO might

488
00:10:08,570 --> 00:10:11,100

489
00:10:08,580 --> 00:10:13,500
say you have great content but not

490
00:10:11,090 --> 00:10:13,500

491
00:10:11,100 --> 00:10:15,740
enough people know we can try to get

492
00:10:13,490 --> 00:10:15,740

493
00:10:13,500 --> 00:10:18,120
more user interaction and generate buzz

494
00:10:15,730 --> 00:10:18,120

495
00:10:15,740 --> 00:10:20,700
perhaps through social media or business

496
00:10:18,110 --> 00:10:20,700

497
00:10:18,120 --> 00:10:22,860
relationships this will help us attract

498
00:10:20,690 --> 00:10:22,860

499
00:10:20,700 --> 00:10:26,100
more potential customers and perhaps

500
00:10:22,850 --> 00:10:26,100

501
00:10:22,860 --> 00:10:29,190
garner natural links to your site learn

502
00:10:26,090 --> 00:10:29,190

503
00:10:26,100 --> 00:10:31,680
from the competition your SEO might

504
00:10:29,180 --> 00:10:31,680

505
00:10:29,190 --> 00:10:32,250
explain here's what your competitors do

506
00:10:31,670 --> 00:10:32,250

507
00:10:31,680 --> 00:10:34,380
well

508
00:10:32,240 --> 00:10:34,380

509
00:10:32,250 --> 00:10:36,360
can you reach parity with this and

510
00:10:34,370 --> 00:10:36,360

511
00:10:34,380 --> 00:10:38,430
potentially surpass them in utilities or

512
00:10:36,350 --> 00:10:38,430

513
00:10:36,360 --> 00:10:42,420
can you better show customers your

514
00:10:38,420 --> 00:10:42,420

515
00:10:38,430 --> 00:10:45,150
business's unique value again a good SEO

516
00:10:42,410 --> 00:10:45,150

517
00:10:42,420 --> 00:10:46,770
will try to prioritize what ideas can

518
00:10:45,140 --> 00:10:46,770

519
00:10:45,150 --> 00:10:49,440
bring your business the most improvement

520
00:10:46,760 --> 00:10:49,440

521
00:10:46,770 --> 00:10:52,260
for the least investment and what

522
00:10:49,430 --> 00:10:52,260

523
00:10:49,440 --> 00:10:53,550
improvements may take more time but help

524
00:10:52,250 --> 00:10:53,550

525
00:10:52,260 --> 00:10:55,620
growth in the long term

526
00:10:53,540 --> 00:10:55,620

527
00:10:53,550 --> 00:10:58,050
once they talk with you and other

528
00:10:55,610 --> 00:10:58,050

529
00:10:55,620 --> 00:11:00,390
members of your team such as developers

530
00:10:58,040 --> 00:11:00,390

531
00:10:58,050 --> 00:11:03,240
or marketers they'll help your business

532
00:11:00,380 --> 00:11:03,240

533
00:11:00,390 --> 00:11:05,460
forge a path ahead the last thing I want

534
00:11:03,230 --> 00:11:05,460

535
00:11:03,240 --> 00:11:07,920
to mention is that when I talk with SEO

536
00:11:05,450 --> 00:11:07,920

537
00:11:05,460 --> 00:11:08,700
s one of the biggest holdups to

538
00:11:07,910 --> 00:11:08,700

539
00:11:07,920 --> 00:11:11,550
improving away

540
00:11:08,690 --> 00:11:11,550

541
00:11:08,700 --> 00:11:13,650
site isn't there recommendation but it's

542
00:11:11,540 --> 00:11:13,650

543
00:11:11,550 --> 00:11:16,080
the business making time to implement

544
00:11:13,640 --> 00:11:16,080

545
00:11:13,650 --> 00:11:18,660
their ideas if you're not ready to

546
00:11:16,070 --> 00:11:18,660

547
00:11:16,080 --> 00:11:21,540
commit to making SEO improvements while

548
00:11:18,650 --> 00:11:21,540

549
00:11:18,660 --> 00:11:24,150
getting an SEO audit may be helpful make

550
00:11:21,530 --> 00:11:24,150

551
00:11:21,540 --> 00:11:27,060
sure that your entire organization is on

552
00:11:24,140 --> 00:11:27,060

553
00:11:24,150 --> 00:11:29,870
board else your SEO improvements may be

554
00:11:27,050 --> 00:11:29,870

555
00:11:27,060 --> 00:11:33,030
non-existent regardless of who you hire

556
00:11:29,860 --> 00:11:33,030

557
00:11:29,870 --> 00:11:34,500
so that wraps it up thanks for watching

558
00:11:33,020 --> 00:11:34,500

559
00:11:33,030 --> 00:11:36,680
and best of luck to you and your

560
00:11:34,490 --> 00:11:36,680

561
00:11:34,500 --> 00:11:36,680
business

https://seoreq.com/]]> 00:00:00,030 --> 00:00:05,730
hi I'm Maile Ohye and I work with Google

2
00:00:03,230 --> 00:00:05,730

3
00:00:03,240 --> 00:00:09,179
search I like to share advice to help

4
00:00:05,720 --> 00:00:09,179

5
00:00:05,730 --> 00:00:11,940
you hire a useful SEO and prevent hiring

6
00:00:09,169 --> 00:00:11,940

7
00:00:09,179 --> 00:00:13,950
a bad SEO one who you might pay a lot of

8
00:00:11,930 --> 00:00:13,950

9
00:00:11,940 --> 00:00:16,470
money without positive results or even

10
00:00:13,940 --> 00:00:16,470

11
00:00:13,950 --> 00:00:18,510
worse one who implements shady practices

12
00:00:16,460 --> 00:00:18,510

13
00:00:16,470 --> 00:00:21,750
on your website that result in a

14
00:00:18,500 --> 00:00:21,750

15
00:00:18,510 --> 00:00:24,990
reduction in search rankings SEO stands

16
00:00:21,740 --> 00:00:24,990

17
00:00:21,750 --> 00:00:28,560
for search engine optimization - some

18
00:00:24,980 --> 00:00:28,560

19
00:00:24,990 --> 00:00:30,119
SEO seems like black magic having worked

20
00:00:28,550 --> 00:00:30,119

21
00:00:28,560 --> 00:00:33,239
with Google search for over a decade

22
00:00:30,109 --> 00:00:33,239

23
00:00:30,119 --> 00:00:36,059
what I've learned is that first it's not

24
00:00:33,229 --> 00:00:36,059

25
00:00:33,239 --> 00:00:37,680
black magic and second if you want

26
00:00:36,049 --> 00:00:37,680

27
00:00:36,059 --> 00:00:39,960
long-term success

28
00:00:37,670 --> 00:00:39,960

29
00:00:37,680 --> 00:00:42,239
there aren't any quick magical tricks

30
00:00:39,950 --> 00:00:42,239

31
00:00:39,960 --> 00:00:45,059
that an SEO will provide so that your

32
00:00:42,229 --> 00:00:45,059

33
00:00:42,239 --> 00:00:48,030
site ranks number one it's important to

34
00:00:45,049 --> 00:00:48,030

35
00:00:45,059 --> 00:00:50,100
note that an SEO potential is only as

36
00:00:48,020 --> 00:00:50,100

37
00:00:48,030 --> 00:00:53,489
high as the quality of your business or

38
00:00:50,090 --> 00:00:53,489

39
00:00:50,100 --> 00:00:56,160
website so successful SEO helps your

40
00:00:53,479 --> 00:00:56,160

41
00:00:53,489 --> 00:00:58,530
website put your best foot forward so

42
00:00:56,150 --> 00:00:58,530

43
00:00:56,160 --> 00:01:00,480
that it ranks appropriately in the spot

44
00:00:58,520 --> 00:01:00,480

45
00:00:58,530 --> 00:01:02,250
where an unbiased potential customer

46
00:01:00,470 --> 00:01:02,250

47
00:01:00,480 --> 00:01:05,100
would expect your site to be seen

48
00:01:02,240 --> 00:01:05,100

49
00:01:02,250 --> 00:01:08,070
a successful SEO also looks to improve

50
00:01:05,090 --> 00:01:08,070

51
00:01:05,100 --> 00:01:09,840
the entire searcher experience from

52
00:01:08,060 --> 00:01:09,840

53
00:01:08,070 --> 00:01:11,820
search results to clicking on your

54
00:01:09,830 --> 00:01:11,820

55
00:01:09,840 --> 00:01:15,360
website and potentially converting a

56
00:01:11,810 --> 00:01:15,360

57
00:01:11,820 --> 00:01:18,180
good SEO will recommend best practices

58
00:01:15,350 --> 00:01:18,180

59
00:01:15,360 --> 00:01:20,490
for a search friendly site from basic

60
00:01:18,170 --> 00:01:20,490

61
00:01:18,180 --> 00:01:23,130
things like descriptive page titles for

62
00:01:20,480 --> 00:01:23,130

63
00:01:20,490 --> 00:01:25,500
a blog or small business to more complex

64
00:01:23,120 --> 00:01:25,500

65
00:01:23,130 --> 00:01:28,979
things like language markup for a

66
00:01:25,490 --> 00:01:28,979

67
00:01:25,500 --> 00:01:30,450
multilingual global site SEO is ensure

68
00:01:28,969 --> 00:01:30,450

69
00:01:28,979 --> 00:01:33,060
that you're serving your online

70
00:01:30,440 --> 00:01:33,060

71
00:01:30,450 --> 00:01:34,619
customers a good experience especially

72
00:01:33,050 --> 00:01:34,619

73
00:01:33,060 --> 00:01:36,540
those coming from a search engine and

74
00:01:34,609 --> 00:01:36,540

75
00:01:34,619 --> 00:01:38,250
that your site is helpful whether

76
00:01:36,530 --> 00:01:38,250

77
00:01:36,540 --> 00:01:41,579
they're using a desktop computer or

78
00:01:38,240 --> 00:01:41,579

79
00:01:38,250 --> 00:01:44,340
mobile phone in most cases the SEO will

80
00:01:41,569 --> 00:01:44,340

81
00:01:41,579 --> 00:01:45,840
need four months to a year to help your

82
00:01:44,330 --> 00:01:45,840

83
00:01:44,340 --> 00:01:49,110
business first implement improvements

84
00:01:45,830 --> 00:01:49,110

85
00:01:45,840 --> 00:01:51,600
and then see potential benefit my

86
00:01:49,100 --> 00:01:51,600

87
00:01:49,110 --> 00:01:54,360
strongest advice when working with an

88
00:01:51,590 --> 00:01:54,360

89
00:01:51,600 --> 00:01:56,880
SEO is to request if they corroborate

90
00:01:54,350 --> 00:01:56,880

91
00:01:54,360 --> 00:01:59,460
their recommendation with a documented

92
00:01:56,870 --> 00:01:59,460

93
00:01:56,880 --> 00:02:01,950
statement from Google either in a Help

94
00:01:59,450 --> 00:02:01,950

95
00:01:59,460 --> 00:02:04,229
Center article video or Google a

96
00:02:01,940 --> 00:02:04,229

97
00:02:01,950 --> 00:02:07,590
response in a forum that supports both

98
00:02:04,219 --> 00:02:07,590

99
00:02:04,229 --> 00:02:09,300
one the SEO description of the issue

100
00:02:07,580 --> 00:02:09,300

101
00:02:07,590 --> 00:02:12,209
that needs to be improved to help with

102
00:02:09,290 --> 00:02:12,209

103
00:02:09,300 --> 00:02:13,710
ranking and to the approach they

104
00:02:12,199 --> 00:02:13,710

105
00:02:12,209 --> 00:02:16,380
prescribed to accomplishing this

106
00:02:13,700 --> 00:02:16,380

107
00:02:13,710 --> 00:02:18,600
tasks requesting these two bits of

108
00:02:16,370 --> 00:02:18,600

109
00:02:16,380 --> 00:02:20,970
information will help prevent hiring a

110
00:02:18,590 --> 00:02:20,970

111
00:02:18,600 --> 00:02:23,700
poor SEO who might otherwise convince

112
00:02:20,960 --> 00:02:23,700

113
00:02:20,970 --> 00:02:26,190
you to do useless things like add more

114
00:02:23,690 --> 00:02:26,190

115
00:02:23,700 --> 00:02:29,160
words to the keyword meta tag or by

116
00:02:26,180 --> 00:02:29,160

117
00:02:26,190 --> 00:02:31,440
links because if you search for google

118
00:02:29,150 --> 00:02:31,440

119
00:02:29,160 --> 00:02:33,630
advice on this topic you'd see blog

120
00:02:31,430 --> 00:02:33,630

121
00:02:31,440 --> 00:02:36,180
posts and videos from us that clearly

122
00:02:33,620 --> 00:02:36,180

123
00:02:33,630 --> 00:02:39,000
explain that adding keywords to the meta

124
00:02:36,170 --> 00:02:39,000

125
00:02:36,180 --> 00:02:41,060
tag wouldn't help furthermore while

126
00:02:38,990 --> 00:02:41,060

127
00:02:39,000 --> 00:02:43,530
google uses links for page rank our

128
00:02:41,050 --> 00:02:43,530

129
00:02:41,060 --> 00:02:46,080
documentation highlights that we

130
00:02:43,520 --> 00:02:46,080

131
00:02:43,530 --> 00:02:47,340
strongly advise against the approach of

132
00:02:46,070 --> 00:02:47,340

133
00:02:46,080 --> 00:02:50,040
buying links for the purpose of

134
00:02:47,330 --> 00:02:50,040

135
00:02:47,340 --> 00:02:52,920
increasing page rank one basic rule is

136
00:02:50,030 --> 00:02:52,920

137
00:02:50,040 --> 00:02:55,320
that in a majority of cases doing what's

138
00:02:52,910 --> 00:02:55,320

139
00:02:52,920 --> 00:02:57,690
good for SEO is also doing what's good

140
00:02:55,310 --> 00:02:57,690

141
00:02:55,320 --> 00:03:00,030
for your online customers things like

142
00:02:57,680 --> 00:03:00,030

143
00:02:57,690 --> 00:03:03,050
having a mobile-friendly website good

144
00:03:00,020 --> 00:03:03,050

145
00:03:00,030 --> 00:03:05,040
navigation and building a great brand

146
00:03:03,040 --> 00:03:05,040

147
00:03:03,050 --> 00:03:06,750
additionally if you're a more

148
00:03:05,030 --> 00:03:06,750

149
00:03:05,040 --> 00:03:09,450
established brand with complicated

150
00:03:06,740 --> 00:03:09,450

151
00:03:06,750 --> 00:03:11,940
legacy systems then good search friendly

152
00:03:09,440 --> 00:03:11,940

153
00:03:09,450 --> 00:03:13,710
best practices likely involved paying

154
00:03:11,930 --> 00:03:13,710

155
00:03:11,940 --> 00:03:16,650
off some of your site's technical debt

156
00:03:13,700 --> 00:03:16,650

157
00:03:13,710 --> 00:03:18,870
such as updating your infrastructure so

158
00:03:16,640 --> 00:03:18,870

159
00:03:16,650 --> 00:03:20,610
that your website is agile and able to

160
00:03:18,860 --> 00:03:20,610

161
00:03:18,870 --> 00:03:23,190
implement features faster in the long

162
00:03:20,600 --> 00:03:23,190

163
00:03:20,610 --> 00:03:25,350
term if you own a small local business

164
00:03:23,180 --> 00:03:25,350

165
00:03:23,190 --> 00:03:27,990
you can probably do the initial work

166
00:03:25,340 --> 00:03:27,990

167
00:03:25,350 --> 00:03:29,970
yourself check out our 30-minute video

168
00:03:27,980 --> 00:03:29,970

169
00:03:27,990 --> 00:03:32,880
series on how to build an online

170
00:03:29,960 --> 00:03:32,880

171
00:03:29,970 --> 00:03:34,650
presence for your local business now if

172
00:03:32,870 --> 00:03:34,650

173
00:03:32,880 --> 00:03:38,820
you still believe you want to hire an

174
00:03:34,640 --> 00:03:38,820

175
00:03:34,650 --> 00:03:41,100
SEO here's a general process one conduct

176
00:03:38,810 --> 00:03:41,100

177
00:03:38,820 --> 00:03:43,800
a two way interview with your potential

178
00:03:41,090 --> 00:03:43,800

179
00:03:41,100 --> 00:03:46,400
SEO check that they seem generally

180
00:03:43,790 --> 00:03:46,400

181
00:03:43,800 --> 00:03:50,580
interested in you and your business to

182
00:03:46,390 --> 00:03:50,580

183
00:03:46,400 --> 00:03:52,590
check their references three act four

184
00:03:50,570 --> 00:03:52,590

185
00:03:50,580 --> 00:03:57,030
and you'll probably have to pay for a

186
00:03:52,580 --> 00:03:57,030

187
00:03:52,590 --> 00:03:59,340
technical and search audit 4 decide if

188
00:03:57,020 --> 00:03:59,340

189
00:03:57,030 --> 00:04:02,460
you want to hire let's break this down

190
00:03:59,330 --> 00:04:02,460

191
00:03:59,340 --> 00:04:05,700
and start with step 1 conduct a two-way

192
00:04:02,450 --> 00:04:05,700

193
00:04:02,460 --> 00:04:08,790
interview in the interview here are some

194
00:04:05,690 --> 00:04:08,790

195
00:04:05,700 --> 00:04:11,400
things to look for a good SEO doesn't

196
00:04:08,780 --> 00:04:11,400

197
00:04:08,790 --> 00:04:13,590
focus only on search engine ranking but

198
00:04:11,390 --> 00:04:13,590

199
00:04:11,400 --> 00:04:16,109
how they can help your business so they

200
00:04:13,580 --> 00:04:16,109

201
00:04:13,590 --> 00:04:18,420
should ask questions like what makes

202
00:04:16,099 --> 00:04:18,420

203
00:04:16,109 --> 00:04:20,400
your business content and/or service

204
00:04:18,410 --> 00:04:20,400

205
00:04:18,420 --> 00:04:22,560
unique and therefore valuable to

206
00:04:20,390 --> 00:04:22,560

207
00:04:20,400 --> 00:04:23,850
customers they want to know this

208
00:04:22,550 --> 00:04:23,850

209
00:04:22,560 --> 00:04:25,530
information to make sure it's

210
00:04:23,840 --> 00:04:25,530

211
00:04:23,850 --> 00:04:27,690
highlighted on your website for your

212
00:04:25,520 --> 00:04:27,690

213
00:04:25,530 --> 00:04:30,870
current and potential new audience

214
00:04:27,680 --> 00:04:30,870

215
00:04:27,690 --> 00:04:32,880
- what does your common customer look

216
00:04:30,860 --> 00:04:32,880

217
00:04:30,870 --> 00:04:36,000
like and how do they currently find your

218
00:04:32,870 --> 00:04:36,000

219
00:04:32,880 --> 00:04:40,260
website 3 how does your business make

220
00:04:35,990 --> 00:04:40,260

221
00:04:36,000 --> 00:04:42,600
money and how can search help for what

222
00:04:40,250 --> 00:04:42,600

223
00:04:40,260 --> 00:04:46,770
other channels are you using offline

224
00:04:42,590 --> 00:04:46,770

225
00:04:42,600 --> 00:04:49,290
advertising social networks 5 who are

226
00:04:46,760 --> 00:04:49,290

227
00:04:46,770 --> 00:04:52,350
your competitors what do they do well

228
00:04:49,280 --> 00:04:52,350

229
00:04:49,290 --> 00:04:54,600
online and potentially offline if the

230
00:04:52,340 --> 00:04:54,600

231
00:04:52,350 --> 00:04:56,460
SEO doesn't seem interested in learning

232
00:04:54,590 --> 00:04:56,460

233
00:04:54,600 --> 00:04:59,700
about your business from a holistic

234
00:04:56,450 --> 00:04:59,700

235
00:04:56,460 --> 00:05:01,770
standpoint look elsewhere it's difficult

236
00:04:59,690 --> 00:05:01,770

237
00:04:59,700 --> 00:05:04,290
to do good SEO without knowing about a

238
00:05:01,760 --> 00:05:04,290

239
00:05:01,770 --> 00:05:07,230
business's goals their customers and

240
00:05:04,280 --> 00:05:07,230

241
00:05:04,290 --> 00:05:09,660
other existing marketing efforts SEO

242
00:05:07,220 --> 00:05:09,660

243
00:05:07,230 --> 00:05:12,750
should complement your existing work the

244
00:05:09,650 --> 00:05:12,750

245
00:05:09,660 --> 00:05:15,630
second step in hiring an SEO is to check

246
00:05:12,740 --> 00:05:15,630

247
00:05:12,750 --> 00:05:18,360
references if your potential SEO

248
00:05:15,620 --> 00:05:18,360

249
00:05:15,630 --> 00:05:20,610
provides prior clients be sure to check

250
00:05:18,350 --> 00:05:20,610

251
00:05:18,360 --> 00:05:22,770
their references you want to hear from

252
00:05:20,600 --> 00:05:22,770

253
00:05:20,610 --> 00:05:25,140
past clients that the SEO was able to

254
00:05:22,760 --> 00:05:25,140

255
00:05:22,770 --> 00:05:26,820
provide useful guidance and worked

256
00:05:25,130 --> 00:05:26,820

257
00:05:25,140 --> 00:05:29,670
effectively with their developers

258
00:05:26,810 --> 00:05:29,670

259
00:05:26,820 --> 00:05:32,610
designers UX researchers and our

260
00:05:29,660 --> 00:05:32,610

261
00:05:29,670 --> 00:05:34,820
marketers a good SEO should feel like

262
00:05:32,600 --> 00:05:34,820

263
00:05:32,610 --> 00:05:37,440
someone you can work with learn from

264
00:05:34,810 --> 00:05:37,440

265
00:05:34,820 --> 00:05:39,600
experiment with and who generally cares

266
00:05:37,430 --> 00:05:39,600

267
00:05:37,440 --> 00:05:41,460
about you and your business not just

268
00:05:39,590 --> 00:05:41,460

269
00:05:39,600 --> 00:05:44,130
getting your site the highest rank as

270
00:05:41,450 --> 00:05:44,130

271
00:05:41,460 --> 00:05:46,950
ultimately those techniques rarely last

272
00:05:44,120 --> 00:05:46,950

273
00:05:44,130 --> 00:05:49,080
long if they work at all they'll want to

274
00:05:46,940 --> 00:05:49,080

275
00:05:46,950 --> 00:05:51,780
educate you and your staff on how search

276
00:05:49,070 --> 00:05:51,780

277
00:05:49,080 --> 00:05:54,870
engines work so that SEO becomes part of

278
00:05:51,770 --> 00:05:54,870

279
00:05:51,780 --> 00:05:57,660
your general business operations step 3

280
00:05:54,860 --> 00:05:57,660

281
00:05:54,870 --> 00:06:00,750
is to request a technical and search

282
00:05:57,650 --> 00:06:00,750

283
00:05:57,660 --> 00:06:03,810
audit if you trust your SEO candidate

284
00:06:00,740 --> 00:06:03,810

285
00:06:00,750 --> 00:06:06,060
give them restricted view not full or

286
00:06:03,800 --> 00:06:06,060

287
00:06:03,810 --> 00:06:08,130
right access to your Google search

288
00:06:06,050 --> 00:06:08,130

289
00:06:06,060 --> 00:06:10,770
console data and even your analytics

290
00:06:08,120 --> 00:06:10,770

291
00:06:08,130 --> 00:06:12,960
data before they actually modify

292
00:06:10,760 --> 00:06:12,960

293
00:06:10,770 --> 00:06:15,630
anything on your website have them

294
00:06:12,950 --> 00:06:15,630

295
00:06:12,960 --> 00:06:17,850
conduct a technical and search audit to

296
00:06:15,620 --> 00:06:17,850

297
00:06:15,630 --> 00:06:19,620
give you a prioritized list of what they

298
00:06:17,840 --> 00:06:19,620

299
00:06:17,850 --> 00:06:21,870
think should be improved for SEO if

300
00:06:19,610 --> 00:06:21,870

301
00:06:19,620 --> 00:06:23,970
you're a larger business you can hire

302
00:06:21,860 --> 00:06:23,970

303
00:06:21,870 --> 00:06:26,370
multiple SEO to run audits and

304
00:06:23,960 --> 00:06:26,370

305
00:06:23,970 --> 00:06:28,770
prioritize improvements see what each

306
00:06:26,360 --> 00:06:28,770

307
00:06:26,370 --> 00:06:31,020
has to say and then determine who you

308
00:06:28,760 --> 00:06:31,020

309
00:06:28,770 --> 00:06:33,600
could work with the best in the audit

310
00:06:31,010 --> 00:06:33,600

311
00:06:31,020 --> 00:06:37,440
the SEO should prioritize improvements

312
00:06:33,590 --> 00:06:37,440

313
00:06:33,600 --> 00:06:41,190
with a structure like one the issue to

314
00:06:37,430 --> 00:06:41,190

315
00:06:37,440 --> 00:06:44,190
the suggested improvement 3 an estimate

316
00:06:41,180 --> 00:06:44,190

317
00:06:41,190 --> 00:06:46,830
on the overall investment in other words

318
00:06:44,180 --> 00:06:46,830

319
00:06:44,190 --> 00:06:49,140
the time energy or money it would take

320
00:06:46,820 --> 00:06:49,140

321
00:06:46,830 --> 00:06:51,480
for your developers to implement the

322
00:06:49,130 --> 00:06:51,480

323
00:06:49,140 --> 00:06:53,190
improvement and for Google search as

324
00:06:51,470 --> 00:06:53,190

325
00:06:51,480 --> 00:06:56,280
well as searchers and customers to

326
00:06:53,180 --> 00:06:56,280

327
00:06:53,190 --> 00:06:57,780
recognize the improvement the SEO will

328
00:06:56,270 --> 00:06:57,780

329
00:06:56,280 --> 00:06:59,220
need to talk with your developers to

330
00:06:57,770 --> 00:06:59,220

331
00:06:57,780 --> 00:07:03,210
better understand what technical

332
00:06:59,210 --> 00:07:03,210

333
00:06:59,220 --> 00:07:06,240
constraints may exist for the estimated

334
00:07:03,200 --> 00:07:06,240

335
00:07:03,210 --> 00:07:08,040
positive business impact the impact

336
00:07:06,230 --> 00:07:08,040

337
00:07:06,240 --> 00:07:09,960
might be a ranking improvement that will

338
00:07:08,030 --> 00:07:09,960

339
00:07:08,040 --> 00:07:12,660
lead to more visitors and conversions or

340
00:07:09,950 --> 00:07:12,660

341
00:07:09,960 --> 00:07:14,850
perhaps the positive impact comes from a

342
00:07:12,650 --> 00:07:14,850

343
00:07:12,660 --> 00:07:16,650
back-end change that cleans up your site

344
00:07:14,840 --> 00:07:16,650

345
00:07:14,850 --> 00:07:20,130
and helps your brand be more agile in

346
00:07:16,640 --> 00:07:20,130

347
00:07:16,650 --> 00:07:22,110
the future five a plan of how to iterate

348
00:07:20,120 --> 00:07:22,110

349
00:07:20,130 --> 00:07:24,450
and improve on the implementation or

350
00:07:22,100 --> 00:07:24,450

351
00:07:22,110 --> 00:07:27,320
perhaps how to experiment and fail fast

352
00:07:24,440 --> 00:07:27,320

353
00:07:24,450 --> 00:07:29,880
should the results not meet expectations

354
00:07:27,310 --> 00:07:29,880

355
00:07:27,320 --> 00:07:32,190
that covers the structure of the

356
00:07:29,870 --> 00:07:32,190

357
00:07:29,880 --> 00:07:33,600
technical and search audit now let's

358
00:07:32,180 --> 00:07:33,600

359
00:07:32,190 --> 00:07:36,840
talk about each of these audits

360
00:07:33,590 --> 00:07:36,840

361
00:07:33,600 --> 00:07:39,030
individually in the technical audit your

362
00:07:36,830 --> 00:07:39,030

363
00:07:36,840 --> 00:07:41,220
SEO should be able to review your site

364
00:07:39,020 --> 00:07:41,220

365
00:07:39,030 --> 00:07:44,520
for issues related to internal linking

366
00:07:41,210 --> 00:07:44,520

367
00:07:41,220 --> 00:07:47,040
crawl ability URL parameters server

368
00:07:44,510 --> 00:07:47,040

369
00:07:44,520 --> 00:07:49,290
connectivity and response codes to name

370
00:07:47,030 --> 00:07:49,290

371
00:07:47,040 --> 00:07:51,570
some if they mention that your site has

372
00:07:49,280 --> 00:07:51,570

373
00:07:49,290 --> 00:07:54,000
duplicate content problems that need to

374
00:07:51,560 --> 00:07:54,000

375
00:07:51,570 --> 00:07:56,310
be corrected make sure they show you the

376
00:07:53,990 --> 00:07:56,310

377
00:07:54,000 --> 00:07:58,740
specific URLs that are competing for the

378
00:07:56,300 --> 00:07:58,740

379
00:07:56,310 --> 00:08:00,540
same query or that they explained it

380
00:07:58,730 --> 00:08:00,540

381
00:07:58,740 --> 00:08:02,940
should be cleaned up for long term site

382
00:08:00,530 --> 00:08:02,940

383
00:08:00,540 --> 00:08:05,550
health not initial growth I mention this

384
00:08:02,930 --> 00:08:05,550

385
00:08:02,940 --> 00:08:07,470
because lots of duplicate content exists

386
00:08:05,540 --> 00:08:07,470

387
00:08:05,550 --> 00:08:09,810
on web sites and often it's not a

388
00:08:07,460 --> 00:08:09,810

389
00:08:07,470 --> 00:08:12,390
pressing problem in this search audit

390
00:08:09,800 --> 00:08:12,390

391
00:08:09,810 --> 00:08:14,669
your potential SEO will likely break

392
00:08:12,380 --> 00:08:14,669

393
00:08:12,390 --> 00:08:18,840
down your search queries into categories

394
00:08:14,659 --> 00:08:18,840

395
00:08:14,669 --> 00:08:20,580
like branded and unbranded terms branded

396
00:08:18,830 --> 00:08:20,580

397
00:08:18,840 --> 00:08:23,160
terms are those with your business or

398
00:08:20,570 --> 00:08:23,160

399
00:08:20,580 --> 00:08:25,350
website's name like a search for Gmail

400
00:08:23,150 --> 00:08:25,350

401
00:08:23,160 --> 00:08:28,080
is a branded term while the search for

402
00:08:25,340 --> 00:08:28,080

403
00:08:25,350 --> 00:08:31,050
email is an unbranded or general keyword

404
00:08:28,070 --> 00:08:31,050

405
00:08:28,080 --> 00:08:34,289
an SEO should make sure that for branded

406
00:08:31,040 --> 00:08:34,289

407
00:08:31,050 --> 00:08:36,300
queries such as Gmail your website is

408
00:08:34,279 --> 00:08:36,300

409
00:08:34,289 --> 00:08:38,460
providing a great experience that allows

410
00:08:36,290 --> 00:08:38,460

411
00:08:36,300 --> 00:08:41,159
customers who know your brand or website

412
00:08:38,450 --> 00:08:41,159

413
00:08:38,460 --> 00:08:43,500
to easily find exactly what they need

414
00:08:41,149 --> 00:08:43,500

415
00:08:41,159 --> 00:08:45,030
and potentially convert they might

416
00:08:43,490 --> 00:08:45,030

417
00:08:43,500 --> 00:08:47,430
recommend improvements that help the

418
00:08:45,020 --> 00:08:47,430

419
00:08:45,030 --> 00:08:49,620
entire searcher experience from what the

420
00:08:47,420 --> 00:08:49,620

421
00:08:47,430 --> 00:08:51,150
searcher sees in search results to when

422
00:08:49,610 --> 00:08:51,150

423
00:08:49,620 --> 00:08:54,480
they click on a result and use your

424
00:08:51,140 --> 00:08:54,480

425
00:08:51,150 --> 00:08:54,840
website for unbranded queries an SEO can

426
00:08:54,470 --> 00:08:54,840

427
00:08:54,480 --> 00:08:56,640
help you

428
00:08:54,830 --> 00:08:56,640

429
00:08:54,840 --> 00:08:59,130
better make sense of the online

430
00:08:56,630 --> 00:08:59,130

431
00:08:56,640 --> 00:09:00,960
competitive landscape they can tell you

432
00:08:59,120 --> 00:09:00,960

433
00:08:59,130 --> 00:09:02,490
things like here are the types of

434
00:09:00,950 --> 00:09:02,490

435
00:09:00,960 --> 00:09:04,680
queries it would make sense for your

436
00:09:02,480 --> 00:09:04,680

437
00:09:02,490 --> 00:09:06,690
business to rank but here's what your

438
00:09:04,670 --> 00:09:06,690

439
00:09:04,680 --> 00:09:09,450
competition is done and why I think they

440
00:09:06,680 --> 00:09:09,450

441
00:09:06,690 --> 00:09:11,490
rank where they do for instance perhaps

442
00:09:09,440 --> 00:09:11,490

443
00:09:09,450 --> 00:09:14,310
your competition has great reviews

444
00:09:11,480 --> 00:09:14,310

445
00:09:11,490 --> 00:09:17,520
really shareable content or they run a

446
00:09:14,300 --> 00:09:17,520

447
00:09:14,310 --> 00:09:19,230
highly reputable site an SEO will

448
00:09:17,510 --> 00:09:19,230

449
00:09:17,520 --> 00:09:21,030
provide recommendations for how to

450
00:09:19,220 --> 00:09:21,030

451
00:09:19,230 --> 00:09:23,850
improve rankings for these queries and

452
00:09:21,020 --> 00:09:23,850

453
00:09:21,030 --> 00:09:27,150
the entire searcher experience they'll

454
00:09:23,840 --> 00:09:27,150

455
00:09:23,850 --> 00:09:30,150
introduce ideas like update obsolete

456
00:09:27,140 --> 00:09:30,150

457
00:09:27,150 --> 00:09:31,920
content they might say your site is

458
00:09:30,140 --> 00:09:31,920

459
00:09:30,150 --> 00:09:34,620
suffering because some of your well

460
00:09:31,910 --> 00:09:34,620

461
00:09:31,920 --> 00:09:37,650
ranking content is obsolete has poor

462
00:09:34,610 --> 00:09:37,650

463
00:09:34,620 --> 00:09:39,750
navigation a useless page title or isn't

464
00:09:37,640 --> 00:09:39,750

465
00:09:37,650 --> 00:09:41,940
mobile-friendly let's improve these

466
00:09:39,740 --> 00:09:41,940

467
00:09:39,750 --> 00:09:44,100
pages and see if more website visitors

468
00:09:41,930 --> 00:09:44,100

469
00:09:41,940 --> 00:09:46,170
convert and purchase or if they can

470
00:09:44,090 --> 00:09:46,170

471
00:09:44,100 --> 00:09:49,410
micro convert meaning that perhaps they

472
00:09:46,160 --> 00:09:49,410

473
00:09:46,170 --> 00:09:52,860
subscribe or share content improve

474
00:09:49,400 --> 00:09:52,860

475
00:09:49,410 --> 00:09:54,900
internal linking your SEO might say your

476
00:09:52,850 --> 00:09:54,900

477
00:09:52,860 --> 00:09:57,420
site is suffering because some of your

478
00:09:54,890 --> 00:09:57,420

479
00:09:54,900 --> 00:09:59,490
best articles are too far from the

480
00:09:57,410 --> 00:09:59,490

481
00:09:57,420 --> 00:10:02,100
homepage and users would have a hard

482
00:09:59,480 --> 00:10:02,100

483
00:09:59,490 --> 00:10:04,170
time finding it we can better internally

484
00:10:02,090 --> 00:10:04,170

485
00:10:02,100 --> 00:10:08,580
link to your content to feature it more

486
00:10:04,160 --> 00:10:08,580

487
00:10:04,170 --> 00:10:11,100
prominently generate buzz the SEO might

488
00:10:08,570 --> 00:10:11,100

489
00:10:08,580 --> 00:10:13,500
say you have great content but not

490
00:10:11,090 --> 00:10:13,500

491
00:10:11,100 --> 00:10:15,740
enough people know we can try to get

492
00:10:13,490 --> 00:10:15,740

493
00:10:13,500 --> 00:10:18,120
more user interaction and generate buzz

494
00:10:15,730 --> 00:10:18,120

495
00:10:15,740 --> 00:10:20,700
perhaps through social media or business

496
00:10:18,110 --> 00:10:20,700

497
00:10:18,120 --> 00:10:22,860
relationships this will help us attract

498
00:10:20,690 --> 00:10:22,860

499
00:10:20,700 --> 00:10:26,100
more potential customers and perhaps

500
00:10:22,850 --> 00:10:26,100

501
00:10:22,860 --> 00:10:29,190
garner natural links to your site learn

502
00:10:26,090 --> 00:10:29,190

503
00:10:26,100 --> 00:10:31,680
from the competition your SEO might

504
00:10:29,180 --> 00:10:31,680

505
00:10:29,190 --> 00:10:32,250
explain here's what your competitors do

506
00:10:31,670 --> 00:10:32,250

507
00:10:31,680 --> 00:10:34,380
well

508
00:10:32,240 --> 00:10:34,380

509
00:10:32,250 --> 00:10:36,360
can you reach parity with this and

510
00:10:34,370 --> 00:10:36,360

511
00:10:34,380 --> 00:10:38,430
potentially surpass them in utilities or

512
00:10:36,350 --> 00:10:38,430

513
00:10:36,360 --> 00:10:42,420
can you better show customers your

514
00:10:38,420 --> 00:10:42,420

515
00:10:38,430 --> 00:10:45,150
business's unique value again a good SEO

516
00:10:42,410 --> 00:10:45,150

517
00:10:42,420 --> 00:10:46,770
will try to prioritize what ideas can

518
00:10:45,140 --> 00:10:46,770

519
00:10:45,150 --> 00:10:49,440
bring your business the most improvement

520
00:10:46,760 --> 00:10:49,440

521
00:10:46,770 --> 00:10:52,260
for the least investment and what

522
00:10:49,430 --> 00:10:52,260

523
00:10:49,440 --> 00:10:53,550
improvements may take more time but help

524
00:10:52,250 --> 00:10:53,550

525
00:10:52,260 --> 00:10:55,620
growth in the long term

526
00:10:53,540 --> 00:10:55,620

527
00:10:53,550 --> 00:10:58,050
once they talk with you and other

528
00:10:55,610 --> 00:10:58,050

529
00:10:55,620 --> 00:11:00,390
members of your team such as developers

530
00:10:58,040 --> 00:11:00,390

531
00:10:58,050 --> 00:11:03,240
or marketers they'll help your business

532
00:11:00,380 --> 00:11:03,240

533
00:11:00,390 --> 00:11:05,460
forge a path ahead the last thing I want

534
00:11:03,230 --> 00:11:05,460

535
00:11:03,240 --> 00:11:07,920
to mention is that when I talk with SEO

536
00:11:05,450 --> 00:11:07,920

537
00:11:05,460 --> 00:11:08,700
s one of the biggest holdups to

538
00:11:07,910 --> 00:11:08,700

539
00:11:07,920 --> 00:11:11,550
improving away

540
00:11:08,690 --> 00:11:11,550

541
00:11:08,700 --> 00:11:13,650
site isn't there recommendation but it's

542
00:11:11,540 --> 00:11:13,650

543
00:11:11,550 --> 00:11:16,080
the business making time to implement

544
00:11:13,640 --> 00:11:16,080

545
00:11:13,650 --> 00:11:18,660
their ideas if you're not ready to

546
00:11:16,070 --> 00:11:18,660

547
00:11:16,080 --> 00:11:21,540
commit to making SEO improvements while

548
00:11:18,650 --> 00:11:21,540

549
00:11:18,660 --> 00:11:24,150
getting an SEO audit may be helpful make

550
00:11:21,530 --> 00:11:24,150

551
00:11:21,540 --> 00:11:27,060
sure that your entire organization is on

552
00:11:24,140 --> 00:11:27,060

553
00:11:24,150 --> 00:11:29,870
board else your SEO improvements may be

554
00:11:27,050 --> 00:11:29,870

555
00:11:27,060 --> 00:11:33,030
non-existent regardless of who you hire

556
00:11:29,860 --> 00:11:33,030

557
00:11:29,870 --> 00:11:34,500
so that wraps it up thanks for watching

558
00:11:33,020 --> 00:11:34,500

559
00:11:33,030 --> 00:11:36,680
and best of luck to you and your

560
00:11:34,490 --> 00:11:36,680

561
00:11:34,500 --> 00:11:36,680
business

https://seoreq.com/]]> 00:00:05,730 hi I'm Maile Ohye and I work with Google 2 00:00:03,230 --> 00:00:05,730 3 00:00:03,240 --> 00:00:09,179 search I like to share advice to help 4 00:00:05,720 --> 00:00:09,179 5 00:00:05,730 --> 00:00:11,940 you hire a useful SEO and prevent hiring 6 00:00:09,169 --> 00:00:11,940 7 00:00:09,179 --> 00:00:13,950 a bad SEO one who you might pay a lot of 8 00:00:11,930 --> 00:00:13,950 9 00:00:11,940 --> 00:00:16,470 money without positive results or even 10 00:00:13,940 --> 00:00:16,470 11 00:00:13,950 --> 00:00:18,510 worse one who implements shady practices 12 00:00:16,460 --> 00:00:18,510 13 00:00:16,470 --> 00:00:21,750 on your website that result in a 14 00:00:18,500 --> 00:00:21,750 15 00:00:18,510 --> 00:00:24,990 reduction in search rankings SEO stands 16 00:00:21,740 --> 00:00:24,990 17 00:00:21,750 --> 00:00:28,560 for search engine optimization - some 18 00:00:24,980 --> 00:00:28,560 19 00:00:24,990 --> 00:00:30,119 SEO seems like black magic having worked 20 00:00:28,550 --> 00:00:30,119 21 00:00:28,560 --> 00:00:33,239 with Google search for over a decade 22 00:00:30,109 --> 00:00:33,239 23 00:00:30,119 --> 00:00:36,059 what I've learned is that first it's not 24 00:00:33,229 --> 00:00:36,059 25 00:00:33,239 --> 00:00:37,680 black magic and second if you want 26 00:00:36,049 --> 00:00:37,680 27 00:00:36,059 --> 00:00:39,960 long-term success 28 00:00:37,670 --> 00:00:39,960 29 00:00:37,680 --> 00:00:42,239 there aren't any quick magical tricks 30 00:00:39,950 --> 00:00:42,239 31 00:00:39,960 --> 00:00:45,059 that an SEO will provide so that your 32 00:00:42,229 --> 00:00:45,059 33 00:00:42,239 --> 00:00:48,030 site ranks number one it's important to 34 00:00:45,049 --> 00:00:48,030 35 00:00:45,059 --> 00:00:50,100 note that an SEO potential is only as 36 00:00:48,020 --> 00:00:50,100 37 00:00:48,030 --> 00:00:53,489 high as the quality of your business or 38 00:00:50,090 --> 00:00:53,489 39 00:00:50,100 --> 00:00:56,160 website so successful SEO helps your 40 00:00:53,479 --> 00:00:56,160 41 00:00:53,489 --> 00:00:58,530 website put your best foot forward so 42 00:00:56,150 --> 00:00:58,530 43 00:00:56,160 --> 00:01:00,480 that it ranks appropriately in the spot 44 00:00:58,520 --> 00:01:00,480 45 00:00:58,530 --> 00:01:02,250 where an unbiased potential customer 46 00:01:00,470 --> 00:01:02,250 47 00:01:00,480 --> 00:01:05,100 would expect your site to be seen 48 00:01:02,240 --> 00:01:05,100 49 00:01:02,250 --> 00:01:08,070 a successful SEO also looks to improve 50 00:01:05,090 --> 00:01:08,070 51 00:01:05,100 --> 00:01:09,840 the entire searcher experience from 52 00:01:08,060 --> 00:01:09,840 53 00:01:08,070 --> 00:01:11,820 search results to clicking on your 54 00:01:09,830 --> 00:01:11,820 55 00:01:09,840 --> 00:01:15,360 website and potentially converting a 56 00:01:11,810 --> 00:01:15,360 57 00:01:11,820 --> 00:01:18,180 good SEO will recommend best practices 58 00:01:15,350 --> 00:01:18,180 59 00:01:15,360 --> 00:01:20,490 for a search friendly site from basic 60 00:01:18,170 --> 00:01:20,490 61 00:01:18,180 --> 00:01:23,130 things like descriptive page titles for 62 00:01:20,480 --> 00:01:23,130 63 00:01:20,490 --> 00:01:25,500 a blog or small business to more complex 64 00:01:23,120 --> 00:01:25,500 65 00:01:23,130 --> 00:01:28,979 things like language markup for a 66 00:01:25,490 --> 00:01:28,979 67 00:01:25,500 --> 00:01:30,450 multilingual global site SEO is ensure 68 00:01:28,969 --> 00:01:30,450 69 00:01:28,979 --> 00:01:33,060 that you're serving your online 70 00:01:30,440 --> 00:01:33,060 71 00:01:30,450 --> 00:01:34,619 customers a good experience especially 72 00:01:33,050 --> 00:01:3]]> 4928414 no no Tue, 07 Jul 2020 17:45:07 +0200 2020-07-07T17:45:07+02:00 11:37